We have gone viral with the best musical talent

EDP Brazil

Between the months of February and May 2017, the energy firm EDP promoted the second edition of “EDP Live Bands Brasil”, a contest which aimed to promote national rock and pop/rock groups with the collaboration of FNAC and Sony Music.

Here at S/A LLORENTE & CUENCA we have drawn up a communications’ plan considering all the stages of the contest, acting on two fronts: PR and Digital.

1,600 bands registered, eight finalists and the application of a PR and Digital strategy in the universe of culture.

Around 1,600 bands signed up to go for the award: recording an album with Sony Music Brasil and the chance to play at the “NOS Alive17” festival in Portugal.

After two stages of people’s online voting and a decision by a jury of experts, we were left with eight finalist bands which played a leading role in an event resulting in the winning musical group Gelpi from Rio Grande do Sul.

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