A Branded Content action to impact new communities
With a view to hooking up Aliseda Inmobiliaria with potential clients and new publics, in addition to the sector itself, we devised a branded content action which allowed an improvement in its positioning in the community of mothers and fathers in Spain.
We have created an online platform with interactive contents backed up by data taken from a study about how Spanish kids visualize the home of the future.
ViralResearch created for Aliseda with regard to the house from the future received more than 56,000 hits.
Our proposal to combine formats, using emotional and rational content, obtained results which were very satisfactory for Aliseda. The video reached more than 700,000 plays and ViralResearch more than 56,000 hits.